SCVNGR has been built mostly as a gaming platform. Businesses are using it as an marketing network at the very same time. SCVNGR services are going to be offered worldwide, instead of just in the US. This is partially thanks to a partnership with Google. A zombie virus is being spread by SCVNGR, but that is just one of the numerous services offered by the company. Post resource – SCVNGR goes global, unleashes zombie horde on businesses by Personal Money Store.
Video gaming including place with SCVNGR
Android and iPhone devices are used for games with SCVNGR which bases on place. Basically, you are able to check into various places, play games based on where you are and earn points. Nearby places are listed on your smartphone, and each location has a “challenge.”. You end up earning points that can then be redeemed. Real things like deals are what you can get.
Worldwide expansion of SCVNGR
SCVNGR had been at first built on a platform that required users to manually add the place they were visiting. The United States had been also the only place to use SCVNGR. Google has partnered its Places API with SCVNGR, which will allow for across the world check-ins and gaming. Also, it’s automatic to have the place entered in with the API addition to the game.
SCVNGR now involves zombies also
SCVNGR marketed the new "social check in." It did this with a Zombie group that had been created. Just like the “Dexter” game at San Diego Comic-Con 2010, SCVNGR is used as the transmission medium for a game. One of them entails 10 SCVNGR users being "infected" when all they have to do is "bump" phones with a friend in order to spread the infection. In short, the virus spreads just like a real-life infection might.
Marketing with SCVNGR
Business and social marketing is being done with SCVNGR that might be liked. Customers will continue going to new business and get looking forward to them as each visit to a business is being turned into a game. Just like “loyalty” cards and marketing stunts, SCVNGR offers a new way for businesses to pull in customers. The SCVNGR app could be downloaded on the Android or iPhone.
Info from
Wired
wired.com/magazine/2010/10/scvngr-unleashes-zombie-horde-through-social-check-in-feature/
Phandroid
phandroid.com/2010/11/02/scvngr-goes-global-thanks-to-google/
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