Mister Goodwrench has used its final turn

The Mr. Goodwrench manufacturer is being terminated by General Motors. Official GM service stations aren’t being done away with though. The signs are just going to change to manufacturer specific service stations. General Motors is changing its advertising strategies to accentuate the individuality of each manufacturer, which Mister Goodwrench, now Goodwrench Service Plus, doesn’t fit with. Source for this article – Mister Goodwrench has taken its last turn by Car Deal Expert by Personal Money Store.

Mr. Goodwrench no longer association with General Motors

General Motors has decided to delete any and all Mr. Goodwrench or Goodwrench branding from the registry. The business has decided instead, according to CNN, to shift its marketing focus concerning Gm qualified service stations. In the 1970s, official Gm service stations became Mister Goodwrench, as a family friendly marketing gimmick. The Goodwrench Service Plus stations was what the name was in the 1990s. There can be a rebranding on all service stations with the name starting February 1. A new brand will be introduced to the certified stations by General Motors in all the places which were Goodwrench stations. The signs will instead be for Chevrolet Certified Service, or GMC Certified Service. General Motors is shifting marketing focus to all four brands as independent entities, rather than under a larger General Motors umbrella.

Higher profits recorded recently

The highest profits in 11 years were posted by General Motors, the brand new York times reports. After emerging from bankruptcy, Gm profits have been posted for the 3rd consecutive quarter. The third quarter of 2010 had profits for Gm higher than the previous two quarters combined. In fact, the profit reported was $2.1 billion. The business will do well with the large boost posted since the General Motors IPO is about to happen.

The art of car making

Overpaying is something General Motors is known for. In fact, car companies see this. The bankruptcy had been quick to happen to the company though. This caused a turn around to happen for the company. There are many shares that the Treasury holds of the business. Of course, a lot of that will hopefully be paid off with the initial public offering of Gm stock.

Citations

CNN

money.cnn.com/2010/11/09/autos/gm_goodwrench/index.htmhttp://money.cnn.com/2010/11/09/autos/gm_goodwrench/index.htm

NY Times

wheels.blogs.nytimes.com/2010/11/10/g-m-posts-2-billion-quarterly-profit/?ref=automobiles//