Quick, in 140 characters or less, exactly what do promoted tweets mean for most Twitter users? Promoted tweets will highlight search results, and can be the first step of Twitter into advertising. Overwhelmingly, Twitter chatter is negative towards promoted tweets, but Twitter cannot last forever on instant cash loans from venture capitalists.
How Promoted Tweets will work
The Promoted Tweets advertising system is built to appear much like Google advertisements, only more “organic”. Results on search.twitter.com will display with a relevant promoted tweet on top. For example, if you search Twitter for “mocha,” a “promoted tweet” by Starbucks that mentions a mocha will appear above the current Twitter chatter. A few companies have already signed up for Promoted Tweets, including Starbucks, Sony, Bravo, Best Buy, and Red Bull.
Twitter users will rate Promoted Tweets
Promoted Tweets will use tweets that paying companies would post anyhow. The hope is that Twitter users will retweet, reply or bookmark the promoted Tweets. Twitter says that promoted tweets that do not receive user interaction can be removed. When promoted tweet pricing has not been revealed, but if the program is successful, Twitter should be able to start debt settlement relief.
Plans for the growth of Promoted Tweets
Search results won’t be the only place promoted tweets are displayed. Instead, Twitter has outlined that, if Promoted Tweets is successful, they’ll expand the program. First, the Promoted Tweets could be “injected” into the timelines of anybody who already follows the business. The promoted tweets will even be shown in Twitter apps, including new ones companies are hiring a dedicated programmer to create apps.
Promoted Tweets show financial reality
The Promoted Tweets program could be the first attempt of Twitter to monetize their website. Since 2006, Twitter has refused to monetize their very popular service. Biz Stone, the head of Twitter, says the business wanted to create value first and cash second. By announcing Promoted Tweets, it seems Twitter will be looking for a way to give investors a return on their $ 57 million investment. Some twitterers have called out Twitter for “selling out,” but within the end, users typically accept that their favorite free services need advertising to stay online.
Sources:
PC Magazine
Wikipedia
PC World
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