Flip flops aren’t traditionally a stylish mode of shoe. But Lindsay Phillips, 25, had a different, more fashionable idea. During her high school days in Tampa, Fla., she intended a special kind of sandals that boasted really fashionable interchangeable straps. Just a couple of years later, Phillips’ Switchflops business was born. According to AOL Small business, Switchflops is projected to generate $ 30 million in earnings in 2010 alone.
Looking for a style change? Change your Switchflops
Switchflops are a more budget-savvy way for consumers to expand their casual fashion shoe opportunities. Lindsay Phillips’ creation gives consumers many different style combinations from which to choose, thanks to a wide variety of available straps. The accessory opportunities seem endless. Ultimately, it’s rather inexpensive: $ 35 for the sandal sole with a basic strap, and $ 12 each for additional fashion strap choices. Each new strap makes for a fashionable, affordable new adventure. Considering Switchflops’ success, it comes as no surprise the company has expanded into other areas of trend retail such as ballet shoes, children’s sandals and wedges and style accessories such as bags and scarves. And the product line’s success is obvious, as it is carried in over 4,000 stores across the globe.
'Everyone wore flip-flops to school, all of the time’
Phillips saw the need and filled it, displaying a classic entrepreneurial sense. ”Everyone wore them all the time,” said Phillips to AOL. But she noticed where her fashion sense might make them better. Not all people could afford to purchase a pair for each day of the week. Meeting the fashion need with Switchflops was deeply satisfying. By 2004, Phillips had an official patent on the Switchflops idea. By 2007, with the help of experienced CEO Jeffrey Davidson, Phillips got Switchflops off the ground. Growth has been rapid; soon, the business may have an overseas office.
Options lead to much loved products
People love choice. That’s a modern business truism, says AOL. It’s a zeitgeist Phillips has tapped into with Switchflops.
”Everyone wants to be just a little unique, and while we may have the exact same bag, we don’t want it to be exactly the very same,” said Phillips.
Further reading
AOL Small Business
smallbusiness.aol.com/2010/09/01/why-didnt-i-think-of-that-switchflops-the-30-million-school/
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