September 29 is when you can acquire totally free Budweiser beer for National Happy Hour

Adolphus Bush introduced in 1876 the Budweiser “Bohemian-style” pale lager which instantly was a success. For al-beers sold in the United States, the Busch family corporation, Anheuser-Busch, got a 50.9 % market share based on the St. Louis Business Journal record from 2008. Anheuser-Busch sold most of its stock later that year. It was bought by InBev, the Belgian-Brazilian beer magnate. Sales went down because the “King of Beers” became “de Koning van Bieren” in America. Anheuser-Busch InBev plans to give away free beer on September 29 during National Happy Hour as Budweiser, accounts St. Louis Today.

Free Budweiser makes for good advertising too

Participating bars and restaurants will be offering about 500,000 free Budweiser beer samples. These will come, based on local and state rules, in 6- and 12-ounce sample sizes. The company is attempting to raise the market share between September 25 and October 3 with the “Grab some Buds” marketing campaign. The hope is to receive it back to the 26 percent it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s could be the biggest target of this campaign. This is mostly due to the study that shows de Koning van Bieren hasn’t even been touched by drinkers ages 21 to 27.

Anheuser-Busch InBev President Dave Peacock said, “We want to close that gap,” to St. Louis Today.

Texas sells the deep fried beer

If you are of drinking age and happen to make it to the 2010 Texas State Fair, find Mark Zable. He makes deep-fried beer which complements the de Koning van Bieren beers with it. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. The dough could be cooked enough after that time. Of course, the alcohol won’t be burned off though. The London Telegraph reports that diners find the treat delicious, and that Zable is trying to patent the cooking process, which may or may not include other secret ingredients.

Mark Zable uses a special beer. He uses Guinness. Sorry, Koning van Bieren.

Additional reading

London Telegraph

telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html

St. Louis Business Journal

bizjournals.com/stlouis/stories/2008/04/21/daily42.html

St. Louis Today

stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html

Wikipedia

en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)

What’s up with free beer?

youtube.com/watch?v=B1PaVo00U3c