Google has taken a step to prevent you from finding negative online retailers with a new algorithm. A website selling eye wear drew media attention by becoming known for deliberate bullying customers. Google decided to do something over it with a search algorithm. It turns out the negative online merchant found a large number of unfavorable remarks were improving its Google search rankings.
The negative internet merchant strategy
Getting rid of bad online retailers is a goal that Google has at present. This was as the DecorMyEyes.com site had a NY Times article written about it. Web watchdog has been seeing DecorMyEyes for years. It has been one website for a lot of consumer complaints. The Times article reported that DecorMyEyes was bullying, threatening and ripping off customers for a reason. Customers will leave comments. The more unsatisfied they are, the more comments you get. The unfavorable comments are used to boost the site. Google Search outcomes make it higher with more comments. The more hits it collected, the more sales it made and the more consumers it abused. The cycle built on itself until DecorMyEyes was at the top of page one of searches for certain brands of eye wear.
DecorMyEyes making Google mad
Soon after the Times article about DecorMyEyes was published, Google went to work on an algorithmic solution that would end the search engine reward for bad online retailers. Google’s Amit Singhal told reporters Thursday that his team developed an algorithmic solution that immediately went live. Singhal did not reveal details about how Google detects negative online retailers, but on Thurs DecorMyEyes was buried deep within the Google search outcomes on page seven. Singhal did make it clear that the bad remarks didn't play a part in the algorithmic solution. That was so people could nevertheless search people like politicians.
Google having other items modify too
The negative online retailers algorithm made some angry. Not everybody was happy with Google. Rob Spiegel at E-Commerce Times said Google’s algorithm modify could make it possible for bad retailers to attack rivals with unfavorable comments that weaken their rankings. Plus, Google has now gone beyond the search realm into policing the web — a fact that concerns individuals who are nervous about Google’s growing economic power.
Details from
New York Times
nytimes.com/index.html?partner=msnbcpolitics
PC World
pcmag.com/article2/0,2817,2373743,00.asp
E Commerce Times
ecommercetimes.com/story/Googles-Algorithmic-Fix-Sends-Bad-Merchants-to-the-Boonies-71361.html?wlc=1291320036
1 comment:
How about arresting the Google bosses? Many online businesses already went bankrupt because the Google management keeps on changing the search engine's algorithms. Let's not forget that Google is actually liable for these bankruptcies. And the company is also liable for not protecting searchers/consumers against bad businesses, a goal that can easily be achieved as you can read in http://best-inexpensive-web-hosting.com/bad-hosts-rank-high
The above link is a blog about inexpensive web hosting, but the article on the blog is about Google's liability towards consumers and any companies in general and not only towards web hosting providers. The solution provided in the link above would benefit both reputable online businesses and consumers. I highly recommend to read the article, because it's a perfect solution that is much better than the dangerous new Google algorithm. Just wondering when will the right Internet lawyers start suing Google?
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