The Bavarian Motor Works emblem made quite an impression in a marketing demonstration at a German movie theater recently. An audience watching a Bavarian Motor Works commercial had a Bavarian Motor Works logo imprinted on their retinas with a flash they could see after shutting their eyes. Target audience people were fascinated with the cleverness of the ad, while others questioned the safety and integrity of such a method. In any case, you know the company took out an enormous payday installment loan to have something such as this carried out. Source of article – BMW logo burned into the retinas of unsuspecting movie audience by MoneyBlogNewz.
Projecting the BMW logo
The BMW logo has gone where no logo has gone before. Using a type of flash projection technology employed in digital cameras, marketing producers stamped an after-image of the BMW logo on the brains of unsuspecting viewers. The reason why this gimmick was done was clear. It was based off the fact you get the image of the sun imprinted on your retina each time you check out it. It seems to be on the back of your eyelids when they’re closed for a moment. A studio flash unit called Profoto Pro-7B was used behind the screen at a German movie theater. A stencil of the BMW logo was placed in front of the flash.
All about the BMW commercial
An ad for BMW motorcycles with the Superbike world champion Ruben Xaus in it was when the BMW logo was projected into people's retinas. Producers say the goal is to "literally get inside people's heads" like this. This is what the BMW brand afterimage will do. They called the technique a “harmless photo flash.”. First Xaus talks. He says, "I am living my dream. ‘What dream?’ you ask. Just close your eyes and look deep inside yourself. Possibly it’s your dream too. It is in you.” At this moment the BMW logo is projected at the audience. The flash is all the audience notices. Xaus then says “Close your eyes and you also will see it.”
The BMW logo flash got the audience saying
There were a lot of audience members very fascinated with it. They didn't care that they were being tested out. Others question the safety of having a BMW logo burned to the retinas at the movies. It only lasts for about 1/3,000 to 1/400 of a second with the Profoto Pro-7B flash. The light is very bright though. It is common knowledge that looking at the sun can hurt your eyesight. Brief flashes of light that are bright enough are bad too. Epileptic seizures are caused by them.
BMW logo flash projection
youtube.com/watch?v=GR_vDq2iXJ4
Info from
Christian Science Monitor
csmonitor.com/Innovation/Latest-News-Wires/2010/1217/BMW-logo-branded-on-eyelids-How-did-they-do-that-video
CNET
news.cnet.com/8301-17852_3-20025875-71.html?part=rss&tag=feed&subj=TechnicallyIncorrect
The Epoch Times
theepochtimes.com/n2/content/view/47641/
No comments:
Post a Comment