This week, Times Square Store played host to the new opening of the Pop Tart store. A Pop-Tart vending machine, Pop-Tarts café, and Pop-Tarts build-your-own counter are all featured. At $ 1,000 per square foot, Times Square rent is a massive expense for the business, which has not yet decided whether the Pop-Tart store is going to be a permanent fixture.
What is inside the Pop-Tarts store
Pop-Tarts World offers a little bit of everything. You can get just about anything at the Pop-Tarts café, including Pop-Tarts covered celery. A vending machine lets you create your own 12 pack of Pop-Tarts flavors, for $ 1 per pastry. Finally, the build-your-own Pop-Tarts bar lets you create just about any Pop-Tarts topping and flavor that you can think of.
Brand visibility through the Pop-Tarts store
Kellogg’s said the Pop-Tarts Store got opened up because they wanted to show that Pop-Tarts is a “mature brand”. The toaster treat is halfway between a breakfast bar and a pastry, and sales recently have been relatively flat. Pop-Tarts sold $ 481 million worth of the pastries in 2009.
Baking your own Pop-Tarts
If you are not anywhere near the Pop-Tarts shop in Times Square, that does not mean you’ve to go without customized Pop-Tarts. It is healthier and cheaper to make Pop-Tarts at home. It takes less than 20 cents per pastry and no high fructose corn syrup for making your own. In a food processor or bowl, combine 2 cups of flour with 1 tablespoon sugar and 1 teaspoon salt. Mix in 1 cup butter, 1 egg, and 2 tablespoons milk. Roll out the dough and cut rectangles. Spread half the rectangles with jam, chocolate, cinnamon sugar or whatever filling you like. Use the other half of the dough to top off the filling, and seal it by pressing a fork around the edges. Fridge the filled dough while you preheat the oven to 350. Bake the Pop-Tarts for 20 to 25 minutes.
No comments:
Post a Comment