In one of the more fickle political flip-flops of current months, Illinois Democrat Rep. Jesse Jackson Jr. turned on the iPad machine he used to love. Only one month ago, Jackson lauded Apple’s groundbreaking tablet as a revolutionary educational tool. On Friday, however, iPad owner Jackson turned around and exclaimed before Congress that the iPad is a dangerous device that is “probably responsible for eliminating thousands of American jobs,” states the Huffington Post.
Jackson believes there won’t be publishing anymore
Seeing the textbookless campuses growing and the bankrupt Border Books upset the Illinois junior congressman. He states it is the iPad’s fault.
“What becomes of publishing companies and publishing company jobs?” Jackson asked the House. “What becomes of bookstores and librarians and all of the jobs associated with paper? Well, in the not-too-distant future, such jobs simply won’t exist.”
China’s role in the iPad also made Jackson mad.
“There is no protection for jobs here in America to ensure that the American people are being put to work.”
Biting the hand that feeds the US
According to Business Insider, there are some things Jackson is not considering. He is forgetting the iPad has helped out many industries outside of Apple. MarketCues suggests the iPad will prove to be the nexus from which a number of billion-dollar industries could conceivably spring. Publishers could have many myriad opportunities making up interactive textbooks without costing too much to students due to the e-readers and iPad.
It was expected that traditional publishing was to change. According to @Craigmod, the evolution was needed. Books get to a person immediately with electronic books so they don’t have to wait. Also, there are no trees killed to create the books. More than 65 percent of iPad owners use the device to read electronic books, and the iPad generates more than $2 billion in total revenue per quarter, according to Morgan Stanley.
The revolution can be tablet-televised
The adaption process is necessary for publishers. They should keep away from acting like Jesse Jackson Jr. in this case. Amazon already sells more electronic books than print books (per late 2010 figures). It is supported by iPad users. This is also making the change happen. YUDU Media reports that iPad users, in comparison to desktop computer browsers, will spend 30 times more time on online websites such as Wired.com, VanityFair.com and GQ.com. There were more Wired.com iPad apps sold than Wired print editions. This is what late 2010 figures showed.
As the iPad television ad claims, “It’s already a revolution, and it’s only just begun.” There is no longer an invitation for Jesse Jackson Jr.
Information from
@Craigmod
craigmod.com/journal/ipad_and_books/
The Hill
thehill.com/blogs/floor-action/house/148879-jackson-an-ipad-for-every-schoolchild
Huffington Post
huffingtonpost.com/2011/04/17/jesse-jackson-jr-ipad-unemployment_n_850227.html
Market Cues
marketcues.com/blog/2010/02/will-apples-ipad-impact-the-printing-and-publishing-industries/
Neiman Journalism Blog
niemanlab.org/2010/02/the-ipad-business-model-for-news-strategies-publishers-must-embrace/
Publishing Perspectives
publishingperspectives.com/2010/11/simba-releases-statistics-on-ipad-e-book-reading/
Real Clear Politics
realclearpolitics.com/video/2011/04/15/rep_jesse_jackson_jr_blames_the_ipad_for_killing_jobs.html
TSTC Publishing’s Book Business Blog
tstcpublishing.wordpress.com/2010/02/26/ipad%E2%80%99s-potential-impact-on-textbook-publishing/
YUDU Media
slideshare.net/yudu/the-apple-ipad-trends-and-statistics
Economies evolve, pontificators pontificate
youtube.com/watch?v=D5X8W7MgbhM
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