Apple TV has really been around ever since four years before Google was in the headlines last month with the Google TV demo at Google I/O. It was a wakeup call for an Apple TV update when there was such a huge response to the Google TV demo. Just a week after Google TV was announced, rumors began to fly in Silicon Valley about an Apple TV update. Apple’s renewed initiative for Apple TV sets the scene for a battle between technological superpowers for the future control of a $ 150-billion dollar advertising market.
Resource for this article: Apple TV rumors hit the grapevine the week after Google TV demo
The update on Apple TV
The Apple TV update had been in development long before Google TV made its splash. As outlined by the technology blog engadget.com, it received a tip confirmed by a “source very close to Apple” the Apple TV update could be based directly on the Apple iPhone 4 operating system and be capable of full 1080p HD. The Apple TV device is referred to as an ultra simplified, streamlined Apple iPhone without a screen and with just a power socket and video out. Probably the most compelling feature of the Apple TV update is likely that consumers won’t need any instant cash to jump on the bandwagon: it's rumored price tag is $ 99. $ 230 is the price tag on the current Apple TV that runs on Apple OS.
Google TV vs. Apple TV
Apple TV and Google are playing a high stakes game. The winner will take the lead in a historical transformation of technology reports the Los Angeles Times. Nearly 40 percent of consumers said they wanted to connect their computers to their televisions to watch online video, as outlined by a recent survey by Frank N. Magid Associates. The Times quotes chief executive of Clicker.com, Jim Lanzone, as saying:
“A generation from now, people simply won’t believe how limited the world of linear programming was, the same way people under 30 today can’t relate to 12 channels and a knob.”
Apple TV is now going to the cloud
Apple TV’s new set-top box has much of the functionality found on the Apple iPhone. It's got the A4 processor that powers its computers, along with 16GB of flash storage inside. It is reported by Engadget that there can be a Time Capsule option for external storage, but the main purpose of Apple TV is all about streaming. Apple is trying to focus on more cloud depending storage. As outlined by Engadget, there was no info on whether the new device would support Apple's App Store and apps, but given the runaway success of both, that feature could be assumed.
Apple TV – high expectations
Apple TV today is a little box that lets users buy or rent any HD movies and stream iTunes content through their set top boxes. Nobody really knows that it exists. Crienglish.com reports the integration of the Web and TV has eluded Apple and Microsoft for some time now, but Google TV and the overwhelming power of Google on the internet has gotten everyone’s attention. Google TV plans to enable users to pull up Web content on their TVs, including photos, video and music, using an on-screen search box like the one on Google’s website. The ball seems to be in Apple's court now. The public is eager to see what Apple will come up with.
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Engadget.com
Los Angeles Times
Crienglish.com
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